Kicks Of The Day: A Look Inside the Nike Kobe System

Earlier this week Nike Basketball sent out a special Kobe System Success Pack, which we will highlight tomorrow. Along with a Kobe backpack and iPad 2, came a series of images focused on the design process of the Kobe VII, Nike’s brilliant Kobe System campaign and even several original sketches. As you can see above, the entire Kobe VII project was a painstaking, time-consuming effort with plenty of foundation in the inspiration department. If anything, the shots above further cement Nike’s midas touch when it comes to concept, design and execution.