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Tuesday, January 24, 2012

Nike 1948 London x #MakeItCount Exhibition Opening Party Event Recap

Keeping a steady momentum till the Olympic Games this summer, Nike is currently hosting a photo exhibition at its Nike 1948 London space. Featuring intimate pictorials by photographer Adam Hinton on individual U.K. athletes from cyclist Mark Cavendish, long distance runner Paula Radcliffe, to the venerable Rio Ferdinand, each rendered to their most exhaustive state in order to showcase a sense their utmost commitment to their crafts. The images along with inspirational statements from all involved are essentially pledges to Nike’s new slogan, that there will be a difference this year, that collectively, they will #MakeItCount in 2012. The exhibition will available for public viewing from now till February 22nd at Nike 1948 London. Images

Via: Daily Street

Nike 1948 London
Arches 477 – 478 Bateman’s Row | Map
Shoreditch, EC2A 3HH London England

Exhibition Date: Now – February 22nd, 2012 
Video after the jump


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