The gym at Masaryk Towers, a low-income high-rise apartment in New York City’s Lower East Side, was in a state of neglected disrepair until Nike Basketball made it a reclamation project, installing a regulation sized court with digital scoreboard, as well as a well-appointed locker room. For now, the gym functions as a private club, with appointments booked through the Masaryk concierge 24 hours a day, seven days a week. The facility is open to a select group of pros and New Yorkers, offering a full complement of services that include uniforms, shooting machines and trainers to sharpen skills. In April 2012, the gym will be turned back over to the residents of the Masaryk Towers.
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