Since becoming its host in 2009, comedian Jimmy Fallon has made his show “Late Night with Jimmy Fallon” an impromptu platform for debut on the latest gadgetry. This morning was no exception as media/press from around the globe gathered for the announcement of Nike+ FuelBand. With ?uestlove‘s steady drumming as introduction, Fallon made a quick “welcome” statement before having Mark Parker, CEO of Nike, along with Nike+ developer Trevor Edwards among others, to take the stage for overviews of Nike+, NikeFuel, and the new Nike+ FuelBand. To comprehend the application, Nike also asked cyclist Lance Armstrong, American sprinter Carmelita Jeter, and basketball star Kevin Durant to iterate their personal usage of these new products. Then it was onto to live demonstration and try-outs with Nike+ technicians onsite.
More information and pics after the jump.
Designed in part with Nike‘s mantra, “If you have a body, you are an athlete.” the Nike+ FuelBandis a furthering advancement between the physical world, its virtual counterpart, and the way we move between both. Set to update on four metrics – time, calories, steps, and NikeFuel, a new measure on athletic activities. Not only will it keep track of all the movements from your daily routines and broadcast in a comparable format. It also motivates you to become more active by rendering each daily activities into mini-games. Now, reaching a set goal becomes a personal triumph or an “in-your-face” moment when competing among friends.
Deceiving simple on appearance, a complex array of electronics, including a three-axis accelerometer, record all movements. An user-friendly interface, like 20 red to green LEDs (like that on the Nike M.A.G.), gives you instant feedback on your performances. Connectivity to the Nike+ network is done through built-in USB and works with Mac OS v10.4 or later, Windows 7, Windows Vista (SP2), or Windows XP (SP2) computer platforms. You can also upload via Bluetooth wireless protocol onto an Apple iPhone app.
The Nike+ FuelBand is now available for pre-order at NikeStore.com for a retail price of $149.
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